Jay-Z came up with a brilliant plan to unleash the official first single from this albumThe Blueprint 3 — the Kanye West and Rihanna-featured “Run This Town” — on New York’s influential hip hop radio station Hot 97 at 9:11 AM this morning. Those numbers are quite important as the album will be released on September 11.

Things didn’t quite go his way. As label and radio execs scrambled to get the song ready to air, fans we forced to wait. Finally, 30 whole minutes later, the song was played, and not long after it was available on the internet.

Jay-Z’s not-cocky-just-confident verses would be enough to make the slow-riding track soar, but the star power added by Rihanna expertly riding the hook and Kanye’s genius one-liners make “Run This Town” the quintessential hip hop record that is sure to run radio.